The New England Dessert Showcase was a valuable tool for Strawberry Hill Confectionery. It allowed us to connect directly to the end consumer of our Whirl-Ease-Tea. Over 2,000 Whirl-Ease-Teas were served to visitors at The Showcase. Other trade shows give us access to wholesale buyers but The Dessert Showcase gave us the unique opportunity to introduce our innovative tea directly to customers and get their feedback on the product. The energy and the enthusiasm we experienced from the guests at the show was also an added bonus. We look forward to next year’s Showcase and are already discussing new marketing tools to promote Whirl-Ease-Tea at next year’s event.